# TIPS: Leveraging concurrency to optimize holiday traffic

**URL:** <https://connective.celigo.com/t/tips-leveraging-concurrency-to-optimize-holiday-traffic/1221>\
**Category:** Integrator.io\
**Tags:** integration-app\
**Created:** [December 18, 2020, 8:35pm UTC](https://connective.celigo.com/t/tips-leveraging-concurrency-to-optimize-holiday-traffic/1221 "2020-12-18T20:35:20Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![stephenbrandt](https://sea1.discourse-cdn.com/flex001/user_avatar/connective.celigo.com/stephenbrandt/32/6891_2.png) [@stephenbrandt](https://connective.celigo.com/u/stephenbrandt)\
**Post date:** [December 18, 2020, 8:35pm UTC](https://connective.celigo.com/t/tips-leveraging-concurrency-to-optimize-holiday-traffic/1221/1 "2020-12-18T20:35:20Z")

</div>

We’re back with another installment of the indepth look at adjusting concurrency levels:

- **[Managing the Holiday Rush with Concurrencies, pt 2: Best Practices for Various eCommerce Platforms](https://www.celigo.com/blog/ecommerce/managing-the-holiday-rush-with-concurrencies-pt-2-best-practices-for-various-ecommerce-platforms/)**

This article focuses on Integration Apps (which recently allowed [additional connections per endpoint](https://docs.celigo.com/hc/en-us/articles/360052010032-Apply-a-new-or-different-connection-in-an-Integration-App)), and the same principles apply to custom flows.

Also, check out the integrator.io statistics for Black Friday and Cyber Monday, where you’re a part of the story:

- **[Tales from the Backend: What a Perfect BFCM Looks Like](https://www.celigo.com/blog/products/integration-apps/tales-from-the-backend-what-a-perfect-black-friday-looks-like/)**